6 ideas to help improve your new car website in 2012

Friday, December 30, 2011

It looks like 2012 will be another competitive year for new car sales.

A better user experience can help you generate more leads from your website, and could even make them more profitable.

So many new car websites are focused on price – you have the opportunity to change the agenda by focusing on value.

Here are 6 ideas you can use to make your vehicle data work harder for you.

 

• Think about questions a salesperson might ask. What are you going to use the car for – commuting, school runs, weekend adventures? Build logic that puts the right cars at the top of the search results.
• Help users understand the costs. How easy do you make it for them to balance competing factors like depreciation, fuel consumption and servicing costs? Or are they going somewhere else for this information?
• Multiple images work really well for used cars. Why not offer the same for new?
• Simple comparisons make things clearer. Give your users the confidence to take the next step with the ability to compare key features side-by-side. It really works.
• Can users configure a car on your website? How much more likely are they to enquire about a vehicle they have built and personalised for themselves?
• Not quite the right car? Give your users the ability to generate a list of similar cars with a single mouse click. Or better still, do it for them and position the list in the sidebar.