• 6 ideas to help improve your new car website in 2012
  Friday, December 30, 2011
  It looks like 2012 will be another competitive year for new car sales. A better user experience can help you generate more [...]
• The Nissan Leaf is a real head turner. Especially if you’re an Afghan Hound.
  Wednesday, November 23, 2011
  I’d been waiting for an opportunity to drive this car. We recently added one to our fleet, so last week I finally [...]
• New car leads. How to generate new car leads that deliver more profit.
  Tuesday, August 2, 2011
  Which new car leads are worth the most? Search marketing works by connecting a buyers need with a sellers solution through the medium of [...]
• Are franchised dealer sales teams getting the information they need to maximise their conversion rate?
  Wednesday, June 8, 2011
  Anyone who has ever worked at a motor manufacturer will have a sense of how rapidly vehicle pricing, specifications, fuel [...]
• The true cost of a car. How to help customers scratch their itch.
  Friday, May 20, 2011
  ITV might not be the leading authority on car ownership costs, but they know how to pick a story with [...]
• Is your website catching the new wave of budget conscious buyers?
  Monday, April 4, 2011
  Do media stories about high fuel prices, austerity measures and the faltering economic recovery make you feel gloomy about 2011?  [...]
• Why good content sometimes fails to deliver, and how you can measure the value
  Friday, March 11, 2011
  I spoke to someone this week who had recently implemented vehicle data on his website. His conversion rate dropped a [...]
• Vehicle Search & Landing Pages: Successful Strategies & Tactics for Converting More Enquiries.
  Monday, February 28, 2011
  Do you spend most of your time driving traffic to your website through SEO, paid search and advertising? When did you [...]
• Online new car leads. Waste of time, or waiting to buy?
  Tuesday, January 18, 2011
  Used car classifieds are an established feature of the market, with clear advantages for buyers and sellers alike. A larger marketplace means consumers get more [...]
• One question you should ask more often
  Friday, November 26, 2010
  “How can you help us do something different?” The client who asks this question is looking for more than a [...]